When it comes to a marketing sales strategy
, the Internet can only take you so far. There will always be the need for physical advertisements and solutions to get a message across to the intended recipients that don't necessarily require a lot of time spent online. Messages can be relayed through a number of mediums, many of which are paper based, including binders, paper advertisements, sales/promotional kits, and packaging solutions.
When shopping for an outlet that provides these products and services, it's important to remember that a personal well-developed experience is better than those at a big box store for several reasons, the first being a personal relationship that is established when working with a private firm. They have the capabilities to understand the needs of their clients as well as their own products, which can reflect in the performance of design and manufacturing. From start to finish, a private company is there every step of the way to ensure top quality production that is delivered on time. The time and effort saved by dealing with these professionals will directly contribute to cost savings in the long run.
Binders are used for several applications, mainly for keeping files and documents organized and protected. They also play a key role in making an impact by looking good and projecting professionalism. There are different types with different characteristics and pricing which are discussed below.
-Vinyl –is the traditional and most popular style of binder. They are the most cost-effective binder available and they can stand up to a lot of usage. Some features include: heat sealed vinyl cover, expanded foam backing, support stitching, turned edge construction, and upgraded expanded vinyl.
-Poly – those binders are known for their tough and damage-resistant characteristics. They will last for years without showing any signs of wear. They are also known to protect against bad weather, including extreme temperatures, and will not crack, buckle, or bend.
-Casemade – are very nice and sophisticated looking binders. They are equipped with all the same fundamentals, but with an outer layer that has designer appeal. Choose from materials like leather, woven fabric, and specialized paper, among others.
-Eco-Binders –are for the environmentally-conscious consumer. Green initiatives are being instated all across North America in an attempt to lower carbon emissions, also known as one's ‘carbon footprint'. These binders are just one of the many contributors in a greener goal.
Paper advertisements such as pamphlets and table tents
are great ways to attract and deliver information quickly to passing people. They have proven to be quite effective and can directly contribute to growing awareness of products and services.
Sales and Promotional Kits
Sales and product launch kits are a great sales accessory that neatly organizes technical specifications and general information on products and services. They generally house file folders, booklets, CDs and DVDs, and anything else that may help sway a client in the right direction.
Designer packaging can not only be appealing to clients and customers, but can be cost-efficient as well with a properly thought out plan. There are also simple packaging solutions for other applications such as:
-Product launch kits
-Health care items
When it comes time to upgrade your paper and presentation supplies, be sure to explore the options in the private paper sector where personalized service and professional advice goe a long way in developing a strong successful business.